{"id":326,"date":"2016-10-17T17:23:49","date_gmt":"2016-10-17T14:23:49","guid":{"rendered":"http:\/\/marconsult.ru\/?page_id=326"},"modified":"2017-05-22T15:57:00","modified_gmt":"2017-05-22T12:57:00","slug":"farma","status":"publish","type":"page","link":"https:\/\/marconsult.ru\/en\/pharma\/farma\/","title":{"rendered":"Pharma unit"},"content":{"rendered":"<p><\/p>\n<h1><span class=\"mar-icon2\">PHARMA<\/span> unit<\/h1>\n<p>Unit of medicine and pharmaceutics was found in the company in 2007. Then we carried out very diverse projects for different companies without any specialization in particular areas.<\/p>\n<p>Everything has started with a 5 stage integrated project on orphan disease which covered KOLs, practicing physicians and patients. This experience was unique and extremely valuable. We have decided to develop in the area of medicine which differs greatly from standard consumer studies and requires a special approach.<\/p>\n<p>The next 5 years we were gaining experience in different therapeutic areas, learnt from our own mistakes. We have realized that each disease is a unique world, but at the same time we managed to outline common features in order to optimize screening, quality control and data processing.<\/p>\n<p>Already in 2011 projects in the sector of medicine and pharmaceutics took over 30% of the company\u2019s turnover. It was then that we created a business division specializing in projects precisely in this market.<\/p>\n<p class=\"info\">What we do, we perceive as<\/p>\n<div class=\"exclamation\">\n<ul>\n<li>a possibility to help our clients to take thoughtful decisions and make business more efficient<\/li>\n<li>a possibility to make our contribution to promotion of products that will help people<\/li>\n<\/ul>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"quote wow fadeInUp\">\n<p>I like involvement of managers. Your employees are interested, they always respond to requests.<\/p>\n<div class=\"autor\">\n<div class=\"yellow-line\"><\/div>\n<p><span class=\"name\">Olga Saharova<\/span><br \/>\n<span class=\"company\">Boehringer-Ingelheim<\/span><\/p>\n<\/div>\n<\/div>\n<h3>Our expertise<\/h3>\n<p class=\"info\">For 10 years of operation our medicine and pharmaceutics unit<\/p>\n<p>Completed 347 projects: 228 quantitative (66%) and 119 qualitative (33%)<br \/>\nSignificantly increased pace and volumes of works!<\/p>\n<ul>\n<li>2007 to 2010 &#8211; 52 projects \/ <strong>13 projects a year<\/strong><\/li>\n<li>2011 to 2013 \u2013 110 projects \/ <strong>37 projects a year<\/strong><\/li>\n<li>2014 to 2016  &#8211; completed over half of the total volume of projects \u2013 185 projects \/ <strong>62 projects a year<\/strong><\/li>\n<\/ul>\n<p><strong><span class=\"big counter\">1,320<\/span><\/strong> meetings and presentations <strong>at our Clients<\/strong><br \/>\n<strong><span class=\"big counter\">440,169<\/span><\/strong> effective <strong>calls to physicians<\/strong><br \/>\nMade calls to <strong><span class=\"big counter\">18,050<\/span><\/strong> medical institutions*<br \/>\nCarried out F2F interviews in <strong><span class=\"big counter\">1,705<\/span><\/strong> medical institutions*<br \/>\n<em><span class=\"text-italic\">*Without doubling<\/span><\/em><br \/>\nMonitored the key brand indexes for <strong><span class=\"big counter\">56<\/span><\/strong> products<br \/>\nAssisted in market entry of <strong><span class=\"big counter\">28<\/span><\/strong> products<br \/>\nMeasured efficacy of med. reps performance in <strong><span class=\"big counter\">38<\/span><\/strong> products<br \/>\nAssisted in building a correct communication strategy for <strong><span class=\"big counter\">37<\/span><\/strong> products<br \/>\nAssisted in targeting the audience and optimizing promotional expenses for <strong><span class=\"big counter\">7<\/span><\/strong> products.<\/p>\n<p class=\"info\">Our project portfolio in split by therapeutic areas<\/p>\n<div class=\"chart-wrapper\">\n<div id=\"chart1\" class=\"wow fadeInUp\">&nbsp;<\/div>\n<\/div>\n<div class=\"wow fadeInUp\"><small>* others are: Nephrology, Gastroenterology, Ophthalmology, HIV, Post-transplant therapy, Antibacterial therapy, Neonatology, Cosmetology, etc.<\/small><\/div>\n<p>&nbsp;<\/p>\n<h4>How our ordinary project looks like?<\/h4>\n<p class=\"info\">The average quantitative project includes\u2026<\/p>\n<ul>\n<li>Work with 25 cities<\/li>\n<li>Survey of 200 physicians<\/li>\n<li>1,776 telephone calls to search, recruit, survey respondents<\/li>\n<li>Report consisting of 48 slides<\/li>\n<li>116 cups of coffee and tea taken by the project manager<\/li>\n<li>35 working days in total \/ 1.8 months<\/li>\n<\/ul>\n<p class=\"info\">The average qualitative project includes\u2026<\/p>\n<ul>\n<li>Work with 5 cities<\/li>\n<li>10 in-depth interviews or 5 focus groups<\/li>\n<li>297 telephone calls to search, recruit, invite respondents, etc.<\/li>\n<li>Report consisting of 34 slides<\/li>\n<li>89 cups of coffee and tea taken by the project manager<\/li>\n<li>27 working days in total \/ 1.2 months<\/li>\n<\/ul>\n<p class=\"info\">We have developed and constantly revise our database with over 14 thousand physicians of various specialties across Russia:<\/p>\n<div class=\"clearfix\">\n<ul class=\"one-third\">\n<li>Allergy specialists<\/li>\n<li>Intensivists<\/li>\n<li>Gastroenterologists<\/li>\n<li>Hematologists<\/li>\n<li>Dermatologists<\/li>\n<li>Cardiologists<\/li>\n<li>Neurologists<\/li>\n<li>Neonatologists<\/li>\n<li>Nephrologists<\/li>\n<li>Gynecologic oncologists<\/li>\n<\/ul>\n<ul class=\"one-third\">\n<li>Oncologists \/ chemotherapists<\/li>\n<li>Urologic oncologists<\/li>\n<li>Surgical oncologists<\/li>\n<li>Ophthalmologists<\/li>\n<li>Pathologists<\/li>\n<li>Pediatricians<\/li>\n<li>Psychiatrists<\/li>\n<li>Pulmonologists<\/li>\n<li>Rheumatologists<\/li>\n<\/ul>\n<ul class=\"one-third\">\n<li>X-ray surgeons<\/li>\n<li>Radiologists<\/li>\n<li>Vascular surgeons<\/li>\n<li>General practitioners<\/li>\n<li>Trauma surgeons<\/li>\n<li>Pharmacists<\/li>\n<li>General surgeons<\/li>\n<li>Endocrinologists<\/li>\n<li>Others<\/li>\n<\/ul>\n<\/div>\n<p class=\"clear\"><strong>We fulfilled projects with patients and specialists of different levels<\/strong>: practicing physicians, chiefs of departments, chief medical officers, administrators, chief non-payroll specialists, healthcare workers.<\/p>\n<p><a class=\"know-more pulsating\" href=\"\/en\/pharma\/#researches\">Our researches<\/a><\/p>\n<h3 class=\"mb0 wow fadeInUp\">Our clients<\/h3>\n<ul class=\"logos\">\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/allergan-logo.jpg\" alt=\"allergan-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/santen-logo.jpg\" alt=\"santen-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/takeda-logo.jpg\" alt=\"takeda-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/roche-logo.jpg\" alt=\"roche-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/materia-medica-logo.jpg\" alt=\"materia-medica-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/novartis-logo.jpg\" alt=\"novartis-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/lilly-logo.jpg\" alt=\"lilly-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/chiesi-logo.jpg\" alt=\"chiesi-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/eisai-logo.jpg\" alt=\"eisai-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/bayer-logo.jpg\" alt=\"bayer-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/boehringer-ingelheim-logo.jpg\" alt=\"boehringer-ingelheim-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/bristol-mayers-logo.jpg\" alt=\"bristol-mayers-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/astellas-logo.jpg\" alt=\"astellas-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/astrazeneca-logo.jpg\" alt=\"astrazeneca-logo\" \/><\/li>\n<li><img decoding=\"async\" src=\"http:\/\/marconsult.ru\/wp-content\/uploads\/2016\/10\/abbott-logo.jpg\" alt=\"abbott-logo\" \/><\/li>\n<\/ul>\n<div class=\"quote wow fadeInUp\">\n<p>I am satisfied with everything: communication, expertise, reports, and visualization \u2013 all aspects are at the highest level. I like everything so that I wouldn\u2019t change anything myself. We have been cooperating for so long already that we can finish each other\u2019s sentences.<\/p>\n<div class=\"autor\">\n<div class=\"yellow-line\"><\/div>\n<p><span class=\"name\">Sergey Linnik<\/span><br \/>\n<span class=\"company\">Takeda<\/span><\/p>\n<\/div>\n<\/div>\n<p class=\"info\"><span class=\"mar-icon2\">PHARMA<\/span> unit makes marketing studies a practical tool for thoughtful, effective decisions. If you want to achieve leadership in the market, write us about your needs, and we will bring you to success. <\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>PHARMA unit Unit of medicine and pharmaceutics was found in the company in 2007. Then we carried out very diverse projects for different companies without any specialization in particular areas. Everything has started with a 5 stage integrated project on orphan disease which covered KOLs, practicing physicians and patients. This experience was unique and extremely [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-pharmabout.php","meta":[],"_links":{"self":[{"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/pages\/326"}],"collection":[{"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":39,"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/pages\/326\/revisions"}],"predecessor-version":[{"id":946,"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/pages\/326\/revisions\/946"}],"up":[{"embeddable":true,"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/pages\/2"}],"wp:attachment":[{"href":"https:\/\/marconsult.ru\/en\/wp-json\/wp\/v2\/media?parent=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}