Pharmacist
find, teach, influence and convince
We will tell you about persons working in pharmacies, their personalities, style of sales, working experience, their goals and expectations.
We will determine where, how, why and how effectively pharmacists search for information, participate in education, visit round tables.
We will determine where, how, why and how effectively pharmacists search for information, participate in education, visit round tables.
We will indicate how and when a pharmacist influences on a purchase: evaluates the customer, gives advice, reacts to questions, and perceives the brand.
We will evaluate how in particular a pharmacy director makes an order, how chooses the range of products, determines display principle, to what extent is ready to cooperate and type of cooperation.
We will analyze decision-making process – who are councilors of a pharmacy director, persons he/she cooperates with, likes to communicate with, his/her expectations from pharm. companies, senior executives/colleagues/subordinates, from education of employees.
We will detect to what extent a pharmacist is ready to study, level of education, awareness of the drug and detailed information, ability to explain customers drug’s advantages and mechanism of action.
Example
Following the study, we have detected awareness and perception of drugs of the group by pharmacists, position of Client’s drug among competitors, strengths and weaknesses, established the main types of customers and algorithms in recommendation of drugs. According to these data, we have offered a renewed strategy for promoting drugs in pharmacies, given recommendations on the specific usage of promotional materials on drugs.
Finally, the Client has managed to improve promotional activities according to internal company’s requirement, thus increasing efficiency of visits to pharmacies and contributing to increase in sales.